HUBLY SURGICAL


Challenge:

To define the look and feel of a breakthrough cranial drill, replacing an antiquated, ubiquitous hand-held metal crank.


Solution:

An intuitive physical design where the technology “speaks human” by providing form and details that deliver intuitive control and a simple, seamless interaction which minimizes risk.

thumb_hubly2
HublyDrill_P1_Page_02
H_process-1

 

 

 

 

 

 Strategic Insights:

  • User observation & insights
  • Handling ergonomics
  • Perceptual attributes
  • Functional details

 

 

 

 

 Concept Development:

  • Sketch ideation
  • Prototyping
  • Concept refinement


 

 

 

Technical Implementation:

  • 3D CAD
  • Functional and CMF specs
  • Refinement with ME team

 

H_strat-1
conceptdev
Previous
L’Oréal Pureology
Next
Cambridge Silversmiths

Selected Works

Mimi MedcessoriesInnovation Strategy | Product Line Design | Technical Implementation

Aura HomeBrand Creation | Innovation Strategy | Product & Package Design | Technical Implementation

L'Oréal PureologyBrand Renewal | Structural Packaging Design | Technical Implementation

Hubly Surgical DrillDesign Strategy | Groundbreaking Product Design | Technical Implementation

Cambridge SilversmithsProduct Design | Technical Implementation

BarkClipFirst Proprietary Product for Brand | Product Design

360 Paper Water BottleSustainability Research | Innovation Strategy | Concept Design

Twiddler by TekGearUser Centered Research | Design Strategy | Product Redesign

ElectroluxBrand Extension | New Product Line Design