ELECTROLUX
Challenge:
To breathe new life into the Electrolux brand by exploring a new subcategory: small appliances.
Solution:
Leveraging the brand architecture, we (5 designers at Arnell Group Innovation Lab) developed a state-of-the-art line of small kitchen appliances. They are conveniently stored and charged on a wall power bar. My focus was on the three smaller kitchen tools in the middle. The end result was a beautiful publication to be used in-house to inspire Electrolux in their brand identity and growth.
*This was following my four years at A2 Inc. developing many housewares products, including a line of small kitchen appliances that was acquired by Westinghouse / Hamilton Beach.
Selected Works
Mimi MedcessoriesInnovation Strategy | Product Line Design | Technical Implementation
Aura HomeBrand Creation | Innovation Strategy | Product & Package Design | Technical Implementation
L'Oréal PureologyBrand Renewal | Structural Packaging Design | Technical Implementation
Hubly Surgical DrillDesign Strategy | Groundbreaking Product Design | Technical Implementation
Cambridge SilversmithsProduct Design | Technical Implementation
BarkClipFirst Proprietary Product for Brand | Product Design
360 Paper Water BottleSustainability Research | Innovation Strategy | Concept Design
Twiddler by TekGearUser Centered Research | Design Strategy | Product Redesign
ElectroluxBrand Extension | New Product Line Design