AURA HOME

Challenge:

To create a better way to share photos with loved ones. Photos are getting buried and lost in our smartphones. The digital frame market is saturated with technical looking devices posing as photo frames.  We set out to create a frame we would be proud to display in our homes.

Solution:

A digital and physical system (app + frame) that auto-curates the photos from your phone, so you only see the best pictures of the people you care about. The materials reflect home décor and challenge category norms.

As the founding industrial design director of Aura Home, I brought together a lean team of trusted product design and sourcing colleagues. Together, we developed the brand strategy and physical design. I traveled to China and guided factories to meet design intent and quality.